Project
Branding & Marketing for Alder Ridge Distillery
Roles
Graphic Designer, Web Developer
Dates
April 2024 – Feb 2025
Introduction
Alder Ridge Distillery needed a cohesive visual identity and marketing assets to strengthen its brand presence. From brand conception, I helped develop the visual direction and tone, ensuring a professional and recognizable image across print, packaging, and digital platforms while maintaining an artisanal and high-quality appeal.
Branding & Identity: Business Card Design
To establish a strong foundation, I designed a business card that reflects Alder Ridge Distillery’s brand ethos. The card features a refined color palette, minimalist typography, and a professional layout that conveys sophistication and authenticity.
Key Features:
- Strategic color accents aligning with the brand’s identity
- Elegant typography for a premium feel
- Subtle texture to enhance tactility
Product Packaging: Gin Label Design
A standout element of this project was the label design for Alder Ridge Distillery’s signature gin. The label needed to balance regulatory requirements with aesthetic appeal, ensuring it stood out on the shelves while maintaining a craft-inspired look.
Key Considerations:
- Unique embellishments (e.g., foil stamping or embossing) for a premium finish
- A balance of modern and classic design elements
- High-contrast typography for readability
Marketing Presence: Farmers Market Booth & Van Wrap
To enhance brand recognition, I extended the visual identity to Alder Ridge Distillery’s physical marketing assets, including their farmers market booth and delivery van wrap. These designs ensured brand consistency while maximizing visibility in local markets.
Farmers Market Booth:
- Eye-catching signage that attracts visitors
- Modular layout for easy setup and breakdown
- Cohesive branding that aligns with packaging and print materials
Van Wrap:
- Durable materials optimized for longevity
- Bold graphics ensuring high visibility on the road
- Strategic placement of branding elements for maximum exposure
Digital Presence: Landing Page Design
A strong digital presence was essential for Alder Ridge Distillery to engage customers and drive sales. I designed a landing page with a sleek layout, clear call-to-actions, and a seamless user experience.
Website Highlights (Under Contstruction):
Integrated contact and purchasing options for customer convenience
Clean, responsive design for optimal viewing on all devices
High-quality product imagery to showcase offerings
Landing Page
Results & Impact
The cohesive branding and marketing assets helped Alder Ridge Distillery strengthen its market presence and increase customer engagement. The new designs successfully communicated their brand story, elevated their perceived value, and created a memorable experience for consumers.
The products have been picked up by restaurants and are offered in liquor stores throughout the province as a result of the marketing efforts.
Final Thoughts
By focusing on a unified design strategy, I delivered a comprehensive branding solution for Alder Ridge Distillery. The combination of print, packaging, and digital assets ensured a seamless brand experience across all touchpoints.